Category: Paid Search

Paid search campaigns involve paying for ads to appear on search engine results pages for specific keywords.

Home Paid Search
Adwords Location Targeting Error

06

Jun2018

How to Reduce Wasted Ad Spend By Fixing Your Adwords Location Targeting

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After reviewing hundreds of Adwords accounts on behalf of business owners who aren’t seeing adequate results from their pay-per-click campaigns, I’ve come to notice that there are a number of common errors that are made, and perhaps the most common of these is to have the wrong location targeting settings. This ... Read More
Percentage of Ad Spend Unfair

21

May2018

Is Percentage of Ad Spend an Unfair Way to Charge for Adwords Management?

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There are a number of different fee structures used by digital marketing agencies in order to charge clients for work being carried out on their Adwords campaigns. One of the more common methods amongst agencies for calculating management fees is to charge a certain percentage of the client’s ad spend. ... Read More
Adwords Pricing

11

Feb2018

How Do Agencies Charge for Adwords Management?

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There is no single way to charge for Adwords management, and therefore every agency seems to do differently. This can make it difficult for clients to compare different offers, and understand what they’re getting for their money, and can make the process of selecting the right agency confusing. The fees that ... Read More
Apple ITP Update

29

Sep2017

Changes to Adwords Conversion Tracking to Combat Safari Update

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This month Google alerted advertisers on the Adwords network that changes were being made to the way conversions are tracked and reported. The abrupt change has occurred in order to combat Apple’s ‘Intelligent Tracking Prevention’ which was unveiled in June.   Safari’s Intelligent Tracking Prevention (ITP) Update ITP identifies third-party cookies that are able ... Read More
digital-marketing

28

Dec2016

New Adwords Display Targeting: Audience Keywords

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We’re nearing the end of 2016, a very exiting year for PPC, and some of us been noticing yet another addition to the Display Network targeting settings which Google is referring to this as Keywords 2.0... The New 'Audience' and 'Content' Keywords  ... Read More
demographics for search

20

Apr2016

Adwords New Demographics for SEARCH Ads

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What is Demographics for Search Ads? Adwords is currently trialling new Demographics for Search Ads (DFSA) which will give advertisers the ability to target higher-value demographic audiences in order to improve the effectiveness of their search campaigns.   Already Existing Adwords Targeting Criteria for Search Adwords' search campaigns already offer the following targeting criteria: Device Language Location Dayparting Keyword Age ... Read More