Category: Adwords

Adwords offers advertisers a platform from which they can launch and optimise their pay per clicks campaigns.

new adwords interface

25

Apr2016
Adwords Interface to Undergo Complete Redesign   After being in use by advertisers for over 15 years, Adwords is long overdue for a new paint job! Many small tweaks have been made over the years to help advertisers access the functionality that they need the most, like negative keyword lists, the search term ... Read More
demographics for search

20

Apr2016
What is Demographics for Search Ads? Adwords is currently trialling new Demographics for Search Ads (DFSA) which will give advertisers the ability to target higher-value demographic audiences in order to improve the effectiveness of their search campaigns.   Already Existing Adwords Targeting Criteria for Search Adwords' search campaigns already offer the following targeting criteria: Device Language Location Dayparting Keyword Age ... Read More