After reviewing hundreds of Adwords accounts on behalf of business owners who aren’t seeing adequate results from their pay-per-click campaigns, I’ve come to notice that there are a number of common errors that are made, and perhaps the most common of these is to have the wrong location targeting settings. This ... Read More

There are a number of different fee structures used by digital marketing agencies in order to charge clients for work being carried out on their Adwords campaigns. One of the more common methods amongst agencies for calculating management fees is to charge a certain percentage of the client’s ad spend. ... Read More

There is no single way to charge for Adwords management, and therefore every agency seems to do differently. This can make it difficult for clients to compare different offers, and understand what they’re getting for their money, and can make the process of selecting the right agency confusing. The fees that ... Read More

This month Google alerted advertisers on the Adwords network that changes were being made to the way conversions are tracked and reported. The abrupt change has occurred in order to combat Apple’s ‘Intelligent Tracking Prevention’ which was unveiled in June.   Safari’s Intelligent Tracking Prevention (ITP) Update ITP identifies third-party cookies that are able ... Read More