We’re nearing the end of 2016, a very exiting year for PPC, and some of us been noticing yet another addition to the Display Network targeting settings which Google is referring to this as Keywords 2.0...
The New 'Audience' and 'Content' Keywords
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28
Dec2016
25
Apr2016
Adwords Interface to Undergo Complete Redesign
After being in use by advertisers for over 15 years, Adwords is long overdue for a new paint job!
Many small tweaks have been made over the years to help advertisers access the functionality that they need the most, like negative keyword lists, the search term ... Read More
20
Apr2016
What is Demographics for Search Ads?
Adwords is currently trialling new Demographics for Search Ads (DFSA) which will give advertisers the ability to target higher-value demographic audiences in order to improve the effectiveness of their search campaigns.
Already Existing Adwords Targeting Criteria for Search
Adwords' search campaigns already offer the following targeting criteria:
Device
Language
Location
Dayparting
Keyword
Age ... Read More